Diamond Academy, led by Kathleen Cameron, teaches manifestation through monthly live events and high-ticket coaching programs.

The challenge: fill every live event with the right people, month after month, and turn attendees into program enrollments without letting the cost per lead creep up.

What I did: a full-funnel Facebook and Instagram ads strategy for every event. Cold audiences, retargeting, lead forms, and lookalike audiences built from their own customer list, with fresh creative and copy in Kathleen's voice for each launch.

THE RESULTS

$865,818 in sales from ads in 2023

On $222K in ad spend, a 3.9x return.

11.9x return on their best event

$200,994 in sales from $16,854 in ads.

2,650 leads at about $4.42 each

The best audience was not strangers. It was a lookalike of their own past customers, in their biggest event of the year (7,273 leads at about $5.20).

IN THEIR WORDS

Kathleen Cameron, Diamond Academy

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