Three product brands, three different goals: launch with a bang, win Black Friday, and turn a slow month around.

The challenge: for boutiques and online stores, every dollar in ads has to come back as sales, fast, especially around launches and the holidays.

What I did: conversion campaigns built around their best sellers, retargeting for shoppers who almost bought, short promo windows with real urgency, and scroll-stopping creative for every drop.

THE RESULTS

90.89x return on ad spend

A boutique in March 2025: $27,950 in sales from 10 purchases.

15.76x return on Black Friday

An online store: 117 purchases and $10,210 in sales from $648 in ads. Retargeting alone returned 21x.

$1,800 to $5,617 in one month

A women's boutique in Texas: 41 purchases in November, and their sweaters sold out during Black Friday.

Ready to move your mission forward? Book a free coffee chat.